Meta-Linked AI Firm Exploits Gig Workers, Scrapes Personal Data for Profit
Taskers at Scale AI, partially owned by Meta, reveal a system of low-wage work and ethically questionable data collection practices to fuel the AI boom.

Scale AI, a company 49%-controlled by Meta, is under scrutiny for its exploitative labor practices and the ethically dubious methods employed to train its artificial intelligence systems. According to reporting by The Guardian, the company engages tens of thousands of gig workers, often called 'taskers,' to comb through Instagram accounts, harvest copyrighted work, and even transcribe pornographic soundtracks, all in the name of AI advancement.
While Scale AI's Outlier platform advertises opportunities for experts in fields like medicine, physics, and economics to 'become the expert that AI learns from,' the reality on the ground is far more troubling. Workers describe being tasked with scraping an array of personal data, leading to moral discomfort and raising serious questions about privacy and consent.
This data collection disproportionately impacts vulnerable populations and reinforces existing power imbalances. The ability to extract and analyze personal information at this scale allows corporations like Meta to further monetize user data, often without adequate compensation or transparency for the individuals whose data is being used.
Scale AI's connections to the Pentagon and US defense companies also raise concerns about the potential misuse of AI technology and the ethical implications of training systems for military applications. The company's CEO, Alexandr Wang, boasts of being the 'world's youngest self-made billionaire,' while its former managing director, Michael Kratsios, served as a science advisor to Donald Trump, highlighting the close ties between tech giants, the military-industrial complex, and conservative political forces.
One Outlier contractor revealed that Meta users would be alarmed by the extent to which their data is collected, including images of themselves and their friends. The Guardian interviewed 10 Outlier workers, many of whom are journalists, graduate students, teachers, and librarians struggling to make ends meet in a precarious economy. These individuals are forced to accept low-wage, unstable work, often believing they are contributing to their own replacement by AI.
One artist expressed 'internalised shame and guilt' for automating their own hopes and dreams, highlighting the emotional toll of participating in a system that devalues human labor and creativity. Glenn Danas, a partner at Clarkson, a law firm representing AI gig workers, estimates that hundreds of thousands of people worldwide are trapped in similar exploitative arrangements.


